We are partnered with our client, a successful law firm located in southwest Florida to hire their Director of Marketing & Business Development. The marketing director may work from the Florida or Connecticut office. Travel required.

This role is responsible for developing and overseeing the implementation of the firm’s marketing and business development strategies, supporting the firm’s strategic growth plan, and ensuring a positive representation of the firm’s image and brand.

The Director of Marketing & Business Development will manage interactions with team leadership, oversee projects and processes, collaborate with the firm’s attorneys, and serve as a liaison with other departments and staff across the firm. Additionally, this position involves direct engagement with clients, prospects, and referrals.

This Director of Marketing and Business Development role is a leadership position reporting directly to the Firm’s Management Committee and the Chief Operating Officer.

Responsibilities

-Idea generation and implementation of marketing campaigns and business development strategies.

-Develop and facilitate annual marketing plans, firmwide as well as for individual attorneys.

-Develop brand objectives and sets benchmarks that facilitate firm growth.

-Determine target markets, analyze competitive intelligence and develop market entry strategies.

Public Relations and Digital Marketing

-Oversee all media relations and digital marketing.

-Direct the design and content of the firm’s website.

-Direct the design of graphics related to the firm’s internal newsletter.

-Manage the firm’s social media presence.

-Produce press releases, articles, webinars, and the firm’s bi-weekly e-newsletter.

-Development, production and distribution of collateral and other promotional materials, advertising and announcements.

-Oversee the firm’s CRM system including the training of all users.

-Prepare and analyze reports to determine ROI relative to the allocation of resources.

Budgeting

-Prepare annual budgets based on strategies developed in conjunction with stakeholders and administer same throughout the year.

-Review and approve all marketing-related expense reports.

-Reconcile the marketing budget in live time and review monthly budget reports from the Finance Department.

-Forecast marketing and business development expenses and regularly report same to management.

Events & Seminars

-Oversee the planning and execution of all attorney participation in industry conferences, seminars, and webinars, as well as firm-sponsored marketing events, including attendee communications, registration management, venue, food/beverage needs, entertainment, and the coordination of marketing collateral and educational content, if any.

Business Development

-Reviews, drafts and executes Requests for Proposal (RFP) responses submitted by clients and potential clients.

-Review attorney business development requests and allocate marketing funds.

-Strategize with the partners on business development opportunities and plans.

-Work with and support associate attorneys on their business development efforts.

Marketing Team Management

-Guide the marketing team’s professional growth and development, including completion of and participation in annual evaluation process.

-Involved in hiring, disciplinary measures and terminations.

-Onboarding and training related to the marketing-related administrative responsibilities for this team.

About

This marketing role is on-site and hybrid, and afterhours and weekends may be required for events and conferences. Multi-state travel required. The Firm offers a competitive salary and benefits package, collegial working environment and a partial work from home schedule after a period of time. Qualified candidates should apply.

Apply

Confidentiality is a cornerstone of our recruiting services. Contact Mary Beth at (239) 770-8823 or mb@monzingolegal.com.